Australia shoppers spend $22.8 billion online in one year

September 25, 2012

Australian shoppers spent $22.8 billion in the 12 months to June 2012, according to new research published by Roy Morgan last week (September 21).

That number is up 14.2 per cent over the same period last year. In comparison, total retail sales were up only 3.3 per cent, indicating that while the retail market is generally improving, it is still the online sphere that is leading the way.

Roy Morgan also revealed that 32.9 per cent of Australians now purchase something over the internet once every four weeks.

Travel products are the most popular option for online shoppers, with 21.6 per cent of all shopping expenditure being accounted for in this category.

Entertainment and leisure (16.9 per cent) and electronic products (15.3 per cent) were also popular, while fashion products (9.4 per cent) and food and beverage (7.6 per cent) rounded out the items that Australians most frequently purchase online.

said Roy Morgan chief executive officer Michele Levine.

Retailers looking to capitalise on this booming market, or those already operating online, need to be aware of their obligations under the Payment Card Industry Data Security Standard (PCI DSS).

These standards, set down by several of the world s leading payment card providers, provide a detailed list of obligations for retailers who accept credit or debit cards in order to ensure the safety and confidentiality of all consumers.

While standard brick and mortar stores also need to ensure PCI DSS compliance, it is especially important for online retailers to take this step as they are particularly vulnerable to the threat of digital attacks and cybercrime.

As the internet continues to grow in prominence, ensuring your organisation has a reputation for being safe and trustworthy will become an increasingly important part of business success.

said Ms Levine.

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